HOVIP - Heads of the Valleys Innovation Programme

Heads of the Valleys Innovation Programme

delivered by business people for business people


"Excellent. I have gained an alternative approach for my future marketing strategy."

Suman Ghose, Operations Director, Golden Dragon Ltd.

SalesCo Pilot


The SalesCo pilot is a test project to train and mentor volunteers to provide agreed sales support for eight businesses in the Valleys. The project is supported by Job Match, Go Wales and Welsh Contact Centre Forum Ltd.

The training is to a standard accredited by the Institute of Sales and Marketing Management and is supplemented with call handling training. Pairs of trained volunteers are then provided with an unpaid opportunity to spend between 2-10 days in a business in the Valleys.

Typical projects might be: making appointments for sales teams, following-up quotations or a marketing campaign or gathering customer service feedback. Volunteers and host businesses must register their interest by 30 November 2010. The training is in January 2011 and placements during Jan / Feb. 2011.


  • To decide if the SalesCo resource pool is commercially viable
  • To confirm the need for the service
  • To identify a pool of volunteers to be trained for hire
  • To agree the eight businesses to participate in the pilot
  • To pilot the sales resource and evaluate customer benefits
  • To decide if SalesCo has been of benefit to all stakeholders

For more information:

Contact Mike Warren 07879 884 167.

Global Academy
  • SWCC
  • BT
  • Equinox
  • HSBC Bank plc
  • Capital Law
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Heads of the Valleys Innovation Programme (HOVIP) aims to increase the capacity for innovation in businesses in the region. Phase 1 was KEF ESF Funded and hosted by Merthyr Tydfil College. HOVIP2 and HOVIP3 is supported by the Welsh Assembly Government HoV Regeneration initiative with the 5 HoV local authorities and is hosted by Merthyr Tydfil County Borough Council.

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